Online reviews accept become an essential part of not only eCommerce, merely buyer behavior in general. Before visiting a restaurant, booking a hotel, making a purchase online, or even seeing a doctor, consumers desire to know about other consumers' experiences. While the use of online reviews varies across industries and beyond different review sites, these online review statistics do clearly show the touch on online reviews have on both customers and businesses. This post has been updated in 2021 to include recent data regarding online reviews.

26 Online Review Statistics You Need to Know

How useful are online reviews? How many customers actually read them? How much do reviews actually impact ownership decisions? These online review statistics give important insights into how consumers feel about online reviews and how they are used day-to-mean solar day.

1. 72% of consumers say positive reviews make them trust a business concern more (Invesp)

2. 84% of consumers trust online reviews as much equally personal recommendations. (Bright Local)

3. Before visiting a business organisation, 89% of consumers read online reviews. (Trustpilot)

4. 98% of consumers indicate reviews are an essential resources when making purchase decisions. (Power Reviews)

5. Consumers are likely to spend 31% more money at a business organisation with excellent reviews. (Reputation X)

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Should y'all respond to online reviews?

Businesses are not powerless against negative online reviews. With the right response to a negative review, business owners tin change a customer'southward perception. But do customers really read these responses? Online review statistics say yes.

6. 96% of consumers who read online reviews will as well read the business' response to their reviews. ( Brilliant Local )

7. 7 out of ten consumers indicated their perception of a brand changed after reading the brand'southward response to an online review. ( Marketing Charts)

eight. Businesses that don't respond to whatever reviews earn ix% less revenue compared to the average. ( Womply )

It's clear a majority of consumers read both the customer'southward online review and the business concern's response to the online review. Statistics prove timeliness is of import when it comes to responding to reviews.

nine. 53% of consumers expect businesses to respond to a negative review inside a week. ( Review Trackers )

10. 20% of consumers who write reviews expect to receive a response within i day. ( Vivid Local )

Do star ratings thing?

At that place are many elements of online reviews. A star rating, the content of the review itself, who is posting it, where it is posted, and whether the review is trustworthy or not. Information technology turns out that star ratings are important, and can really have a measurable impact on a business's acquirement.

11. Every i-star change to a Yelp rating indicates a v – nine% alter in a business's acquirement. (Search Engine Periodical)

12. Ratings and reviews take become the nigh important cistron impacting buy decisions, ranking to a higher place price, gratis aircraft, brand, and recommendations from family and friends. (Ability Reviews)

13. On average, consumers want to see at least 40 reviews earlier thinking a star rating is legitimate. (Search Engine Periodical)

fourteen. Only 48% of consumers would consider using a business with fewer than four stars. ( Vivid Local )

fifteen. The likelihood of a product being purchased increases by 270% when it receives a 5-star review. ( Spiegel Research Center )

How many online reviews do y'all demand?

How many online reviews does it take to make an impact on the buyer experience? How many reviews exercise consumers need to see to be convinced that the overall assessment is trustworthy? How many reviews exercise other businesses take? These numbers vary, but some of these online review statistics can help y'all get a improve thought of how many reviews y'all need and why.

xvi. The average business on Google has 39 reviews. (Search Engine Journal)

17. On average, consumers demand to read 10 reviews before trusting a business organisation. (RevLocal)

18. The likelihood of a product getting purchased increases by 270% when it gets five reviews. (Spiegel Enquiry Center)

nineteen. 68% of consumers say that in an ideal globe, a product would have 26 or more than reviews. (Power Reviews)

How do Negative Online Reviews Impact Your Business?

The impact of negative reviews on your business tin can vary depending on multiple factors. For the about function, it's actually a good thing to have negative reviews. Consumers want to come across a good for you balance between positive and negative reviews. Inquiry shows consumers intentionally seek out negative reviews and are suspicious of businesses that don't take whatever.

20. 82% of online shoppers intentionally seek out negative reviews. ( Spiegel Research Centre )

21. Businesses with 15-xx% negative online reviews earn 13% more almanac revenue compared to those with 5-x% negative online reviews. ( Womply )

22. 46% of shoppers are suspicious of products with an average star rating of 5 out of v. (Power Reviews)

How practice y'all get customers to exit reviews?

And then online reviews are important, but how can you get more than reviews? Well, there'south no magic formula, just the clearest way is also the simplest; ask. Keep in mind however that not all review sites allow you to solicit reviews from customers. Yelp, for case, explicitly forbids the use of review solicitation, and but allows reviews submitted from customers unprompted.

23. 28% of consumers are likely to get out a review later on a positive feel (ReviewTrackers).

24. seventy% of consumers asked to leave a review did then. (Search Engine Land)

25. 56% of consumers will go out a review if their experience with the product was excellent. (JungleScout)

26. 91.6% of businesses leverage automatic review requests ( Birdeye )

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Whether you lot're a brand new business or you've been effectually for decades, you tin change your online reputation and offset making these online review statistics work for you lot right at present. Where appropriate, ask your customers for online reviews. You might be surprised at how many customers are willing to give their support.

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